Akoo Signs Licensing Agreement With Universal Music Enterprises
Chicago, IL (Billboard Publicity Wire) January 15, 2007 -- Akoo International Inc. (www.akoo.com) announced it has signed a multi-year, non-exclusive licensing agreement with Universal Music Enterprises (UMe) that makes the Universal Music Group's catalog of top artists available through Akoo's m-Venue™, the first place-based media and marketing network fully interactive with consumers' mobile phones and Internet-connected mobile devices. UMe is a division of the Universal Music Group, the world's leading music company.
m-Venue is an out-of-home entertainment and marketing network that allows patrons of any participating venue to "activate" audio and video content - including music, music videos, and movie previews - using text messaging (SMS), the mobile Internet, or Wi-Fi. Customer audio and video selections are performed publicly on demand in designated multimedia zones within the venue.
Akoo introduces m-Venue nationwide, following the platform's successful test launch in several real-world environments, where positive consumer usage and sales increase results were reported.
In addition to on-demand digital content, m-Venue offers day-parted ambient audio/video programming; a music ID and discovery feature, whereby users can identify the artist and name of any song playing in participating locations by sending a text message; and ultimately, a digital store where patrons can purchase and download digital content over-the-air to their mobile devices.
Since m-Venue is fully interactive with consumers' mobile phones and mobile devices, restaurants, retailers, and leisure entertainment establishments can also employ more effective mobile marketing campaigns, loyalty & rewards programs, and opt-in targeted marketing initiatives, which are available as value-add components designed to attract, convert, and retain target demographics in more innovative ways.
"m-Venue has already delivered increased sales and competitive advantage to our early test partners," said Niko Drakoulis, Akoo's chief executive officer. "Now, we're extremely pleased to offer music and music videos from Universal Music Group to make m-Venue an even more compelling place-based entertainment and marketing solution that resonates with mobile consumers."
About Akoo International Inc.
Akoo's patent-pending digital media and marketing platform, m-Venue™, enables partners to offer place-based entertainment and marketing to mobile consumers visiting their establishments. For the first time, consumers can use their mobile phones or Internet-connected mobile devices to search, select, and "activate" in-location audio/video content and interactive entertainment on demand. Simultaneously, the m-Venue platform tracks consumers' usage behaviors and preferences to facilitate more effective mobile-based promotions, loyalty & rewards programs, and opt-in targeted marketing campaigns. Akoo was formed in 2001 and is based in Chicago. Visit http://www.akoo.com for more information.
###
Related Articles:
Internationally-Acclaimed Music Duo, Applebaum and Hamelin, Announce "Classical Paws," A One-Time Benefit Concert Performance for Orthodogs
Internationally-acclaimed classical music duo of soprano Jody Karin Applebaum and pianist Marc-André Hamelin announce "Classical Paws," a one-time only special benefit concert performance with all proceeds going to service, rescue and companion dogs in need of orthopedic and medical care. Applebaum and Hamelin have designed an evening of cabaret and light classical music as a benefit for Orthodogs' Silver Lining Foundation (OSLF), an all volunteer, internet-based non-profit organization that provides financial assistance for essential medical treatments for dogs. The concert will be held on January 19, 2007, at the Settlement Music School in Philadelphia. Tickets include both the concert and the post-concert reception...
WoozyFly.com Goes Global with Chinese Community Site Jinti.com: WoozyFly To Power Music Section of Jinti.com's 20 Million Monthly
WoozyFly.com, (www.WoozyFly.com), the online music media company devoted to independent artists, and Chinese community and social networking site, Jinti.com (www.jinti.com) have entered into a strategic partnership. A new International Music Section in the Jinti Web site, powered by WoozyFly, will be launched through the partnership.
Music: A Great Component To Women?s Health And Wellness
Whether you are a man or a woman, it is normal to undergo mood changes, depending on the situation at hand. However, women often go through hormonal changes, and these hormonal changes can make them feel invincible at times, and hopeless during other times. Thus, when it comes to promoting effective women?s health and wellness, it is important to note that music can do wonders for a woman?s mood.
History Of Rock Music
Rock music, where did it all begin? Believe it or not a black man who played black music, originally founded rock music in the mid 50s, this man was Chuck Berry. Rock music became popular almost over night, and was accepted with open arms by the younger generations. This was largely due to younger generations who were excited by the thought of having music that expressed their rebellious streak and their desires to promote anti-conformism.
Country Music Sensation LongShot Girl Shines On With New Album Release
Country music singer and LongShot recording artist, Julie Ingram, prepares new album for July release
Promote Your Band With Myspace Music
Want to jazz up your Myspace page with a better Myspace layout? It's easy to pimp your Myspace with a Myspace layout generator. Myspace is the leading social networking website on the Internet. From your little 12-year old sister to your 50-year old next door neighbor, it seems that everyone who's anyone has a Myspace page these days. Setting up your own page is very simple. All you need is a valid email address and a password and you're on your way to creating a unique, individual webpage that expresses your personality.
New Screening of Pre-Katrina Music Video/Time Capsule of Ninth Ward
A new screening of a colorful slice of pre-Katrina New Orleans that will not be seen again, "Intro" welcomes viewers into NOLA's Ninth Ward with wit, affection, and the music of the Morning 40 Federation. This tribute to the personalities and places of the Ninth Ward salutes the spirit of New Orleans as we near the second anniversary of Hurricane Katrina...starting with a dream and the voice of Okra the Fruit Man, and ending with a parade with the Pussyfooters Drill Team.
Myspace Music Marketing
Myspace is a great resource for any aspiring musicians. It allows them to get noticed and gives them a chance to build a real audience. In some cases, if the content is good enough, Myspace may even be the trigger into getting a record deal.
Top Film Composers From Hollywood's Elite Candidly Speak Their Minds in "Inside Film Music"
Inside Film Music: Composers Speak is a new book that catalogues a unique collection of insightful, candid interviews with three dozen premier film composers -- including Oscar winners and nominees - and who represent some of Hollywood's hierarchy through the last 60 years.
Align The Enterprise & Make Beautiful Music Together
Q: Why is a great business like a great marching band?A: The players in both organizations are in alignment.Alignment? Yes, Alignment.
GAC Holiday Family Special Features Country Music Singer/Songwriter Phil Vassar
Award-winning country music artist Phil Vassar and his family share their most treasured holiday traditions and music with GAC viewers in "Phil Vassa: Make a Little Christmas."
Country Music Entertainer and TV Host, Daniel Lee Martin, to perform at July Heartland Wildlife EXPO, Hosted by Quail Unlimited, July 21st in Kansas C
Celebrating the launch of his new CD, "On My Way To You", Daniel Lee Martin will perform at the Wildlife EXPO. Dedicated to strong habitat and wildlife conservation, Daniel Lee's performance will help raise on-the-ground funding for habitat work performed by the nations leading quail and upland game conservation organization, Quail Unlimted.
Music For Your Wedding
Music sets the tone for any event It has the power to move us emotionally, bring back memories, and set our spirits soaring
How To Download Music To PSP
When i first bought my psp unit, i had a great dificulty downloading music to the psp but now i can put music on any psp with my eyes closed I'm going to show you how to put music on your psp. Listed below are the steps that you will need to follow in order to download psp music with ease.
George Tisdale: Innovator of Urban Retro Rock Signs with Murray Media Music and Gains International Distribution with Crownn Recordings
Murray Media Music and George Tisdale, innovator of urban retro rock are breaking new ground with the Born Free Movement, by releasing the first phase of Tisdale's highly anticipated album "Liberation" in the spring of 2008. George Tisdale recently signed with Murray Media Music of Atlanta, GA, which completed a deal with Crownn Recording Group of Munich, Germany, for the international release of all four phases of the Born Free Movement.