A&M/Octone Records & Music Choice Partner to Present Maroon 5 - Music Choice's 'Artist of the Month' in June
New York, NY (Billboard Publicity Wire) June 1, 2007 -- Music Choiceâ, the leading, multi-platform music network, and A&M/Octone Records, today announced that the Grammy Award winning pop rock band Maroon 5, will be the featured 'Artist of the Month' in June on Music Choice, the No. 1 video-on-demand music service in the country. Throughout the month, Music Choice will offer unique original programs featuring Maroon 5, including a behind-the-scenes look at the making of their "Makes Me Wonder" music video and an exclusive, in-depth interview with band members Adam Levine and James Valentine. The Maroon 5 Artist of the Month program will also include the band's entire catalog of music videos to watch whenever - and however often - at no charge. The video selection will include fan favorites, "Harder To Breathe," "This Love," "Makes Me Wonder" and several more.
Capturing their first of two Grammys as Best New Artist of 2005, and going on to sell more than ten million albums worldwide, Maroon 5 won plaudits with the hybrid rock/R&B sound they introduced on their debut album Songs About Jane. On May 22nd, after four years and live shows alongside the likes of The Rolling Stones and Stevie Wonder, the quintet released their much-anticipated second album, It Won't Be Soon Before Long (A&M/Octone Records). Listeners can expect this sophomore outing to be "sexier," "stronger" and even "lyrically darker" than Jane, according to vocalist/guitarist Adam Levine, who affirms that "it's rooted in what we've always been, which is different."
"The Music Choice Artist of the Month program presented a tremendous promotional marketing opportunity for us to drive awareness of Maroon 5's discography, including their new release, It Won't Be Soon Before Long," says Benjamin Berkman, EVP of A&M/Octone Records. "Through the Music Choice free video-on-demand music service, millions of current, and soon-to-be, Maroon 5 fans across the country can experience the music of the Grammy-Award Winning, Multi-Platinum Recording Act. In addition to featuring the music catalog of Maroon 5, viewers can also get to know the members of the band through unique programs that will also be offered as part of the Maroon 5 Artist of the Month program only on Music Choice in June.
"Maroon 5 is one of the top acts on Music Choice's free video-on-demand music service with over half a million orders for their music videos to date," says Justin Prager, Director of Rock and Pop Programming for Music Choice. "We are excited to work with A&M/Octone Records to develop a unique marketing program for Maroon 5 that features unique programming and a wide selection of the band's music videos. As the programmer of the most-viewed free video-on-demand music service, Music Choice gives Maroon 5 access to millions of music fans across the country who have embraced video-on-demand for music programming."
Music Choice will offer several original programs featuring Maroon 5 to watch at any time during the month of June at no charge. The Music Choice Originals include -
1)Maroon 5: "Sooner Than Later" - Maroon 5's band members sit down and open up with Music Choice about the early days of the band - the loss of their longtime drummer, - and the musical influences on their new album "It Won't Be Soon Before Long"
2)Maroon 5: "7 Wonderful Videos" - A Video Playlist hosted by Maroon 5's Adam Levine and James Valentine that takes viewers on a video tour of their recording career from their first album (as Kara's Flowers) through their current release "It Won't Be Soon Before Long"
3)Maroon 5: "Naked" - Band members expose themselves to unscripted questions from their fans
4)Maroon 5: "Making of the Makes Me Wonder Video" - Music Choice takes its viewers behind the scenes of the filming of the band's latest hit music video, "Makes Me Wonder"
About A&M/Octone Records:
A&M/Octone is headed by CEO/President James Diener, formerly President of Octone Records and SVP, A&R/Marketing, for J Records & The RCA Music Group. In the formation of the label, A&M/Octone acquired SonyBMG's interest in OctJay, a joint venture between SonyBMG and Octone Records. Artist roster will also include Octone developing acts Michael Tolcher & Dropping Daylight, new signings and select Interscope contributed artists. A&M/Octone is based in New York City and distributed worldwide by the Universal Music Group. Current A&M roster artists will remain within the Interscope Geffen A&M family marketed under the established A&M name. A&M/Octone is home to multi-platinum, Grammy Award-winning modern rock/pop superstars Maroon 5 and breaking gold-selling, alternative rockers Flyleaf. The label's first release was the highly anticipated studio follow-up to Maroon 5's debut album, "Songs About Jane," which sold 10 million units worldwide.
About Music Choice®:
Music Choice is the leading multi-platform music network that reaches millions of consumers nationwide through their TVs, online, and cell phones. Music Choice programs both video and audio music channels, produces Music Choice Originals, films in-studio artist performances and interviews, and distributes daily entertainment news. Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S. cable providers: Comcast Cable Communications, Cox Communications and Time Warner Cable. MUSIC CHOICE® is a registered trademark of Music Choice. Visit the Music Choice website at www.musicchoice.com
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