Robert A. Land Joins Music Educator WorkshopLive.com as Chief Marketing Officer

Pittsfield, MA (PRWEB) April 11, 2008 -- WorkshopLive.com, the online music education company and affiliate of National Guitar Workshop, named Robert A. Land to the newly created position of Chief Marketing Officer. The announcement was made earlier today by WorkshopLive's Board of Directors at their headquarters in Pittsfield, MA .

"We're thrilled to have Bob join us at such a critical juncture in our company's evolution", said David Smolover, President and CEO of WorkshopLive. "The current CD sales crisis in the music industry has performing artists, their labels and even retailers coming to us to help connect them in non-traditional ways to their fan base and customers. We have relationships spanning some 20+ years with folks like Fender, Roland, Ovation and Yamaha so we have the content available to make those new connections. Bob certainly has the vision and experience in building and re-inventing online businesses so I'm confident we'll delight these new customers as much as our existing base."

Bob has more than 14 years experience in marketing, advertising, business development and sales. Prior to joining WorkshopLive.com, he was a marketing executive at Cambridge Interactive, part of GigaMedia, where his primary client was one of Europe's top online casinos and poker rooms, Everest Gaming. He is credited with developing and launching the Everest Affiliates brand, which was largely responsible for acquiring the lions share of their 2 million player database.

"I'm excited that David and the board have trusted me with this opportunity." Bob adds, "The Guitar HeroTM phenomenon has created a groundswell of interest to learn to play the guitar and WorkshopLive.com is perfectly positioned to give those budding players 'real' lessons in the entertaining setting they have come to expect."

Prior to Cambridge Interactive, Bob was a senior strategy advisor for many of the top retailers on Commission Junction, the affiliate network of ValueClick where he was intimately involved with the launch and ramp-up of some of the largest affiliate programs in the history of this type of marketing including those of Priceline.com, The Home Depot, Circuit City, Staples, Sony Style and many more. He has also held marketing posts at CVS/pharmacy, Polaroid and Lids.com.

Bob holds a B.S. in Management from Rensselaer Polytechnic Institute and is a regular speaker on the subject of online and affiliate marketing in the US and Europe. He is also the owner and publisher of the affiliate marketing insiders blog, AffiliateBob (www.affiliatebob.com/blog). LinkedIn profile: www.linkedin.com/in/bobland

About WorkshopLive.com

WorkshopLive.com represents the successful merger of award winning Web 2.0 technology with decades of music education experience to deliver the world's first truly interactive (and fun) music lessons for guitar, piano, bass and drums. Students are empowered to customize their interactive Shockwave-based lesson tool and can also imitate a "real world" lesson experience by chatting with their instructor via Live Webcasts for inspiration, motivation and feedback. WorkshopLive.com is a privately funded company based in the scenic Berkshire Mountains in Massachusetts. Additional information is available at www.workshoplive.com.

###

Related Articles:

Make Good Music With Colorado Interest Mortgage Rate Refinance
It?s a fine Sunday morning and you are just there sitting idly in your favorite chair. This is the only the time you have to relax and listen to good music. Ah, don?t you just love Joni Mitchell tunes serenading you? Her songs have the power to revive all the old wonderful memories when you were a bit younger. You then see your wife in the corner. She?s skimming through various envelopes and mails. Then she hands you something ? your monthly mortgage bill. Joni Mitchell?s loving music seemed to sound like an unbearable scratch in your ears now, when you realize the burdens that your old loan brought you. Fortunately, you can summon back that sweet music in your ears when you avail of the easy Colorado interest mortgage rate refinance.

Page Street Poetry to Rock Albuquerque with Street Style Art, Poetry, Music and Movement in Free Show at SolArts this July!
Albuquerque, New Mexico poetry coalition NM Poetry Tangents to present a free show July 20 at SolArts Gallery, which will introduce street poetry in a new light to the Albuquerque art scene. This event is scheduled as a “thank you” to Albuquerque for its support of New Mexico poets and performers. The show will include different styles of poetry, graffiti art, dancing and a live DJ, as well as a chance for visitors to “tag” their name in the gallery.

Surrge Rocks the Music Industry: New Referral Model and Social Distribution Network Reshape Digital Music Scene
Surrge, the hottest new brand in the business of online music, launches during South by Southwest this week. Ushering the music industry into the Web 2.0 world, Surrge is a social distribution network and music community that lets fans play a part in any given musical artist's success. The Surrge experience is one where artists are promoted by their biggest fans; performance fees for music streams are finally paid; and access to target audiences pays off for fans and artists alike. By marrying social networking with music culture, the company is driving a new paradigm for music in the 21st Century.

Hot New Music Gear Debuts at Winter NAMM Music Trade Show
Music123 reports on the latest music gear at Winter NAMM 2008.

Great Free Solutions To Make Your Music Heard!
I read an article in a well known magazine the other day and found that they were advising musicians to spend out hundreds in advertising costs to get themselves known. True.

T-Weaponz Wins the Prestigious Underground Music Award for Most Dynamic Group or Duo
Brooklyn Trio T-Weaponz wins the 2007 Underground Music Award for Most Dynamic Group or Duo. Honored to sit among nominees such as Dilated Peoples, Shop Boyz, Jedi Mind Tricks and Kidz In The Hall, this award could not come at a better time for T-Weaponz, who will be releasing their highly-anticipated debut album "Just Begun..." on September 25, 2007.

Music Choice to Feature Cartel, One of Today's Hottest Emerging Pop Punk Bands, on 'Fresh Crops'
"Fresh Crops", the Music Choice Original Show Available on the Network's Free Video-On-Demand Service, Features Today's Hottest Emerging Artists

Stax Reissues Legendary Wattstax Soundtrack on Three CDs, More Than Three Hours of Music Including Previously Unreleased Tracks
Set to Include Performances by Stax luminaries Isaac Hayes, Staple Singers, Carla Thomas, Rufus Thomas, Albert King, Little Milton, Johnnie Taylor, Bar-Kays, William Bell, Eddie Floyd, David Porter, The Emotions, The Soul Children, and the Rev. Jesse Jackson.

Asian Music
Early Asian music was commonly used as live entertainment in all sorts of situations, from courts to theaters. It has evolved a lot over the years, always with new and interesting instruments to compliment the music.

How I Compose a Piece of Music
A number of people have asked about my own methodology for creating a complete piece of music at the piano. At the risk of oversimplification, the steps are as follows:1.

Shopping For A Music Stand?
Make sure you buy the right one!

T.I - Featured Artist of the Month in July on Music Choice
Thirteen videos from T.I.'s catalog of music, along with exclusive programming that introduces viewers to both the personal and professional sides of T.I., will be featured on Music Choice's free video-on-demand music service, the most-popular video-on-demand service in the country, throughout the month of July.

Boca Beth Spanish Learning Sets Go Green and Global: New Children's Music CD Cha-Chas with Bilingual Beats
Not only can children sing, dance and play their way to speaking Spanish with bilingual beats from Boca Beth, but they can do so with an environmentally friendly package. The CD comes in a recycled cardboard sleeve and uses soy-based inks. Bilingual learning has never been more fun or eco-friendly!

Modern Music Scores Mono's New Sesame Street Segment "Word on the Street""
This Fall Sesame Street Workshop debuts a new segment, "Word on the Street" co-created with Minneapolis-based advertising agency, Mono.

New Music CD MIDDLE PATH features Seven Didjeridoos: 4 male, 3 female, and all Totally Chill
Didjeridoo music master Paradiso announces a new performance schedule in support of his seventh album - MIDDLE PATH - releasing on March 15, 2008. This Electronic/New Age/World crossover album features Paradiso on a full range of didjeridoos, complemented with exotic instruments such as drums, bells, Tibetan bowls, vocals, keyboards, percussion and electronic instruments.