I never thought I would say this but for once one spam mail had some interesting information. The email was from an event I went to a few years back and entered my name on their mailing list.
Back then the discussion was about the possibilities of having a mobile website, which was hosted by a mobile web technology company called Bango. At the time some interesting ideas were circling around the web community and discussion on how a hand-held device could allow users to tame all the information available on the web and also how this device would look like was also a big topic at the event.
That feels like a life time ago because now most recent phones gives the user the ability to view the web by just a touch away. The survey carried out by Bango had some interesting results, especially when they asked the question; “Does your company have a mobile website?” I wonder how many of those companies have a website but it can not be viewed on a mobile phone due to bad accessibility and usability.
I want to share these results with you, here’s what 550 businesses said about their mobile strategy:
1) Does your company have a mobile website?
- Yes: 50%
- Are considering: 25%
- No: 25%
2) Which of the following mobile web metrics are important to you?
- The daily/weekly/monthly number of unique visitors to your mobile website – 80%
- Conversion rates/effectiveness of mobile marketing – 71%
- New/repeat visitors – 58%
- Information about the handsets your visitors use – 54%
- Location – 50%
- The mobile networks used by visitors to your mobile website – 41%
3) How do you/would you fund your mobile site?
- Sell Content and services: 41.3%
- Ad-funded: 28%
- Marketing investment: 30.7%
4) Are you looking to use mobile web analytics tools in the next 6 months?
- Yes 51%
- No 27.7%
- Already using 21.3%
5) Are you currently doing mobile web marketing/advertising?
- Yes 38.6%
- No 32.8%
- Considering 28.6%