An Unconventional Truth

Instead of delivering the expected Christmas communication, Terra Firma have again decided to underline their contrarian positioning by sending the controversial, and thought provoking environmental book by Al Gore, ‘An Inconvenient Truth’. Dusted created an illustrative montage which not only extended the Terra Firma identity to incorporate a modern aesthetic, but exemplified the plight of this planet and what we can do as responsible tenants. The result was a direct marketing piece mailed to 55 countries and some of the most influential people in commerce.