Dusted celebrated wins across four categories at the 2021 Transform Awards Europe last week. The awards have been celebrating the transformative power of branding in the continent for the past twelve years, with winners reflecting exemplary work in brand strategy and development.

Every entry was examined by a panel of expert judges, who determined those that set the benchmark in rebranding. Andrew Thomas, publishing editor of Transform Magazine and founder of the Transform Awards commented on the challenges faced since the pandemic:

Despite the challenges of Covid this has been a record year for the Awards. The changes Covid has brought aren’t just economic. We face a major recalibration of the way we relate to the brands, the businesses, the organisations that touch our lives. We have an unprecedented challenge ahead of us, but the work entered in the Transform Awards highlights, once more, the strategic insight and phenomenal creativity of the agencies and in-house teams.

The event was streamed live from Leonardo Royal London St Paul’s where it saw the Dusted team pick up accolades against the most renowned agencies in the industry:

  • Gold for WyzePay and Best rebrand of a digital property
  • Silver for WyzePay and Best visual identity from the financial services sector
  • Silver for WyzePay and Best naming strategy
  • Highly Commended for Gamma and Best rebrand of a digital property


“WyzePay worked with Dusted to create a seamless and effortless digital payment experience. As one judge said, they loved the simple approach to the branding and the very clear messaging. It worked in its sector, it had presence – it was a brilliant creation of digital journeys.”

It was an honour to join this prestigious peer group, create some great work for our clients, and be a part of these awards; coming away with gold is a fantastic result!