Gaucho won Best Group Website Award at the Web Awards 2008 last night beating Belgo and Café Rouge into the top spot.

Dusted designed and developed the current Gaucho site as part of a major re-branding and positioning exercise in 2006 and since then has maintained and looked after the site to ensure it stays ahead of the competition.

Having experienced the culinary delights of both Belgo’s and Café Rouge, it’s great to see all our hard work on Gaucho formally recognised amongst such a highly competitive sector. The judges praised the Gaucho site for ease of use and impressive statistics, proving the point that strong branding and usability were as important as eye candy and moving imagery.

Gaucho’s operations director, Martin Williams, accepted the award and commented afterwards on the work we did, saying:

How well Dusted had interpreted their business needs and delivered such a highly effective on-line solution.

Reflecting the tremendous growth of the Internet as a tool for business, the inaugural Web Awards honour the best websites in hospitality across 12 categories. The awards recognise the best websites in the industry and reward the organisations and individuals involved in designing, managing, marketing or promoting them. Websites were judged on criteria including visual design, innovation, content, interactivity, ease of use, commercial success and potential and overall user experience. The awards were presented last night at The Imagination Gallery, London.