Transform Magazine – the only global magazine for rebranding and brand development – reported on our recent rebrand for Natilik. We worked with the global technology solutions partner to design a new brand identity, including a refresh of their global website and a new brand communication toolkit.
The new brand proposition is built around the concept of achieving goals through true partnership. It starts with the ‘Natilik’ name itself, which is inspired by the group of local Netsilik Inuit people who gave explorer Roald Amundsen the skills he needed to be the first person to conquer the South Pole.
The brand strapline ‘Possible together’ aims to express both the client benefit and aspiration of Natilik and their approach to business. The hero brand imagery, which uses a bold colour palette of bright turquoise and purple and a digital first visual styling, aims to be an abstract visualisation of a virtual terrain. Paul Marten, creative director at Dusted explains further:
It’s been a very rewarding journey, especially with the client buying into such a brave and conceptual direction for their brand. It has given us a real chance to create something that is not only distinctive and ownable in their sector but that also stays true to their market offer and company vision.
Transform magazine is published by Cravenhill Publishing, a publishing and events business focused on corporate and brand communications. Transform magazine is a quarterly print title that celebrates the transformative power of brand strategy and design. In addition to the magazine and website it also organises conferences and awards programmes around the world.