Once you have your brand strategy to guide you, and a distinctive visual and verbal identity that brings it to life, it’s time to consider how you go to market. Do you gradually phase your roll-out (soft launch)? Or do you announce it with a big fanfare (hard launch)? Either way, it first needs to be applied across all the customer touch-points and embedded internally prior to launch.
Need brand activation?
From employer branding to training and onboarding materials, having your employees understand and champion your brand is essential to building a united culture. We always feel that successful brand activation projects start with internal engagement. If this is done well your own teams become your most ardent brand champions, so it makes sense to engage them, inform them and importantly inspire them as you launch the new brand and identity system.
You can create launch packs (goodie bags) that bring the brand and identity system to life. These packs can contain a number of fun, exciting and informative collateral – items such as a ‘spirit of the brand’ book that explains and celebrates the new brand story or merchandise (t-shirts, bags, hoodies, pens, umbrellas etc). An internal launch event gives you a great platform to really celebrate the new brand with the whole team and clients/partners. This can be both physical and digital depending on your businesses location and footprint. Intranets, microsites, and videos are also great ways of launching your brand to employees.
Our teams can provide an end-to-end service from project management, to design and production. We are equally at home supplying your in-house teams with designed templates or provide a full design service.
We have a depth of experience in activating brand identity systems and can deliver: literature systems, (both printed and digital, including templates), PPT presentations, Word templates, videos, pull-up banners, exhibition stands, advertising, merchandising, reports, livery, uniforms, stationery, office graphics and way-finding
Ensuring that your online experiences delight your audiences and showcase your brand; digital for most businesses is now one of the most frequented brand touchpoints, so ensuring your identity is consistently and effectively delivering on these channels is hugely important. From LinkedIn brand assets to Twitter avatars, our design and development teams can advise, create and generate all the digital assets you require.
Strategic data-led thinking mixed with creative energy and digital software expertise allows us to help clients to target the right people, in the right place, at the right time with improved commercial results.
Our strategic and creative teams will work with you to define, target and create effective marketing communications for both traditional and digital channels. We can provide everything from conceptual big picture creative campaign ideas, through to tracking customer acquisition and activation. We are fully versed in digital marketing tools such as Hubspot, Pardot and Salesforce, as well as the more traditional offline marketing channels. And of course, we can also seamlessly integrate the two.