[Branding]

Brand research.

Audience, trends, competitors and culture. We conduct brand research that turns insights into brand strategy. And brand strategy into value.

Brand & competitor audit.

We get under the skin of your brand. And everyone else’s. Through in-depth brand audits and competitor analysis, we review your collateral, channels and content alongside nominated competitors and out-of-category players to assess brand positioning, perception, voice, messaging and design equities, uncovering opportunities to drive greater market differentiation.

We map the gaps. Spot the slip-ups. And shape a sharper branding strategy. We highlight strengths and supersede weaknesses. Help you step up by taking best-practice cues defined by thorough research and inspired by sectors that win on brand value, brand equity and consumer perceptions.

Customer / audience segmentation & media analysis.

Whether you’ve got reams of market research or none at all, we make sense of who you’re talking to and how to reach them. We define and segment your target groups by demographics, behaviours and mindsets, then analyse market dynamics, brand recall and customer journey touchpoints.

We map what matters. What they’re watching. Who’s influencing them. What media they consume. From social media and branded content to lifestyle press and broadsheets. Buyers to users to decision-makers and influencers. We identify who matters. And tailor your messaging to fit. Sharp, structured and media-savvy. Because brands best land their message in the right moment, mindset and space.