A beautifully engineered brand for global consistency.

Client

dormakaba

Service

Activation. Brand.

Industry

Manufacturing

Overview.

With over 160 years of experience in everything to do
with secure access, dormakaba continue to innovate
and deliver cutting-edge products, solutions and
services to their customers, around the world.
They have over 16,000 employees across 130 countries.

With a strategic focussing at dormakaba, it was decided to
also rethink the corporate design and brand language. The new
brand was to build upon their strong legacy, to create more
consistency and enable storytelling about their new purpose
(For every place that matters), value propositions and offerings.

The project included: Brand strategy, visual identity, full channel brand activation, motion design, website UX/UI and brand guidelines.

The overarching creative principles were to create a modern, clean and design driven brand solution to engage their primary audiences of architects and planners. We named this approach ‘Beautifully engineered’ as it combined the clean aesthetics of Swiss graphic design with the structure and disciplines of engineering and architecture.

  • We are experiencing an overwhelming appreciation for the brand evolution project. With teams everywhere quickly transitioning to the new look & feel and bringing our brand to life.

    Robin Carpenter – Senior Brand Specialist, dormakaba

To emotionalize dormakaba’s complex products and industry topics (often B2B), we now combine images of people and interactions with their solutions and verticals. Their stories are built around people in places using their products. And even further these stories globally build on four themes that feed into dormakaba’s brand positioning

Global consistency

To meet our goal of consistence, we knew we would need to apply a single font throughout our touch points. We identified a boutique type foundry Atipo in Spain that helped us customize the beautiful font “1 dormakaba”. With the new corporate font we feel that each word becomes its own wordmark and recognizable via its shape. Establishing consistency in the smallest details.