Leathwaite

Creating brand standout in the professional services sector.

Ambition to action.

services

Brand

sectors

Professional

Leathwaite are the world’s leading executive search specialists. They place leaders in companies globally to help shape the future of business.

How do you change the idea of ‘search firms’ being seen as comoditised and transactional service providers? We began by starting at the point of origin, the ‘search’. True leaders are a rare find and Leathwaite only look for the very best. Searching for this rare breed of person across the business landscape is what they have built their reputation on globally.

Our brief was to reflect the calibre of people they are looking to find. The very best, the rare find, exceptional people. A highly valued individual, highly distinct.

The project included: Brand strategy, brand proposition, visual identity, full channel brand activation, motion design, website UX/UI & build, brand guidelines.

We created their new brand tagline – Discovering exceptional.

Leathwaite focus on finding the perfect profile, they search
the business landscape for that glimpse of extraordinary talent, in search of a rare kind.

A website designed and built to perform.

Such a profound shift in brand identity required a comprehensive re-design and rebuild of Leathwaite’s website. Through it, we aimed to provide visitors with a consistent brand experience, while facilitating Leathwaite’s expansion into other diverse global markets.

Our website design prioritised intuitive user experiences, enabling seamless navigation through an array of services and expertise. Website KPIs were strategically addressed, emphasising a consistent brand experience, increased traffic, and improved Google rankings.

Furthermore, the platform’s architecture incorporated advanced features, including refined filtering by location, service, role, and industry, fostering deeper user engagement. Dynamic elements, video content, and a user-friendly site search were integrated to enhance accessibility. So, the website not only showcased Leathwaite’s commitment to discovering exceptional talent but also embraced an expansive vision, inviting users to explore a multifaceted corporate landscape.

Transform Awards 2024 winner

for 'Best rebrand of a digital property' and 'Best brand evolution (business)'

40%

Expanded global footprint

in 18 months since rebrand.

As part of the project we created a complete brand and visual identity toolkit. Our roll-out included both on and off-line communications.

Hands on. All in.

From start to finish the project has been a true collaboration. Right from the brand immersion session with senior leadership - to help us understand their business strategy and goals - through to the all channel communications toolkit roll out. We worked hand-in-hand with the marketing department to ensure everything was over-the-line for relaunch.

It was an absolute pleasure working with Jack and the Dusted team. It’s really helped to build confidence in the brand, globally, and we all love the end result. The Transform award wins are the icing on the cake!

Sally Anderson

Global Marketing Director, Leathwaite

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