A futuristic vision to transform the world of agriculture.

Client

Mahindra

Service

Brand. Motion. Activation.

Industry

Agriculture

OJA techpack identifiers.

OJA tractors are equipped with three optional techpacks. Each is represented with a different colour and form a third portion of the OJA logo.

MYOJA – Next Gen AI (Artificial Intelligence) driven open Architecture connected solution. This data driven app helps farmers track their tractors and control their farming activities remotely.

PROJA – Productivity enhancing features enabling farmers to do more with less resources, have more versatility & enhance efficiency.

ROBOJA – An automation techpack to enhance critical applications, maximise precision, remove drudgery and enhance comfort and convenience.

Event collateral