How do you create a distinctive and authentic brand built on ‘true partnership’ in a fast moving and crowded technology sector?
Natilik are a global technology solutions partner, headquartered in London with offices in New York, Sydney and Singapore. They have over 250+ global consultants who work with businesses on their journey towards digital transformation via – digital infrastructure, workplace evolution, customer experience, application performance and cyber security.
Our brief was to rebrand Natilik from the ground up including brand research, brand strategy, a new visual identity system, a brand communications toolkit, a full brand rollout and the ux/ui design and build of their global website.
The brand proposition is built around the concept of achieving goals through true partnership. It starts with the ‘Natilik’ name itself, which is inspired by the group of local Netsilik Inuit people that gave explorer Roald Amundsen the skills he needed to be the first to conquer the South Pole. The brand strapline of ‘Possible together.’ is the external and commercial message to market that brings to life both the client benefit and aspiration of Natilik and their approach to business.
The organising idea ‘the confident guide’ creates a central theme of ‘a journey’ that defines the visual and verbal brand language. The hero brand imagery is an abstract visualisation of a virtual terrain with a bold colour palette and a clean and digital first visual styling.