Arkadin.

How we helped Arkadin’s clients feel in control.

branding trainers arkadin

Challenge.

How do you create brand emotion in the world of collaboration technology?

Arkadin is the world’s fastest growing cloud-based collaboration service provider, offering a range of unified communications.

In this day and age it’s odd to think that all meetings must be face-to-face. Arkadin needed to convince businesses that ‘digital transformation’ is the answer. Connecting and communicating through the cloud can be just as good as, if not better, than the real thing.

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Solution.

How we raised the bar for Arkadin.

The business benefits were obvious; huge savings in time and money – but the competition was claiming the same. We shifted our focus towards the end-user and the benefits of being ‘in control’ of their working lives. This, combined with the business benefits allowed us to build a deeper brand story based on emotional value rather than just their business services alone. Control became their competitive advantage.

A triple winner at the 2018 European Transform Branding Awards

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Uplift in operating profit alongside €10m in marketing influenced revenue

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Feedback.

“The team got under the skin of our brand and values very quickly and the quality of work was fantastic, creating a lot of excitement within the company.”

Nikki de Kretser, Global VP Marketing – Arkadin

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