Carey Olsen.

A global brand that thinks about the big picture.

Challenge.

How do you get an industry to stand up and take notice?

Carey Olsen is a leading offshore law firm advising financial institutions, corporations and private clients from a network of nine international offices.

The rebrand needed to create a true representation of their skilled and expert approach to offshore law around the globe.

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Solution.

How we raised the bar for Carey Olsen.

Working closely with the Marketing team and Senior Partners we delivered a distinctive organising idea that captured the spirit and ambition of the firm. Their solution-driven culture combined with the ability to view challenges from a different perspective, meant they provide clients with genuine commercial opportunities.

We named this creative idea ‘Bigger picture’ thinking.

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Increase in Google traffic

Win

Carey Oslen have won Offshore law firm of the year for 2017/2018 at ‘The Lawyer Awards’

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Feedback.

“Dusted really understood our business and were able to translate that into clear strategic positioning all wrapped up with great creative.”

Chris Carpenter, Group Marketing & Business Development Director

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