Verbatim

From legacy to modern everyday essential.

Ambition to action.

services

BrandCampaign

sectors

ManufacturingTechnology

From floppy disks to mobile accessories, Verbatim needed a bold new brand to connect with a new hyper-mobile generation. Meeting all their needs, wherever they are, whatever they’re doing.

Verbatim helped define the digital age, pioneering floppy disks, optical media and data storage that powered early digital lives. But while their products evolved, their brand didn’t.

Once a household name, they were losing ground with a younger, always-on generation. Their tech was ready. Their story wasn’t. With a growing portfolio spanning peripherals, accessories and gaming, Verbatim needed to connect with a faster, freer audience who didn’t know their name, but needed what they made.

We helped them reposition, reimagine and relaunch. A full strategic and creative reboot, from brand strategy to packaging, motion to messaging, digital to physical touchpoints. A brand built for now.

Gold

Winner at Transform Awards 2025

for Best Brand Development Project to Reflect a Change of Mission, Values, or Positioning (Consumer).

Gold

Winner at Transform Awards 2025

for Best Visual Identity from the Engineering and Manufacturing Sector.

Global brand

Consolidated global brand to work across multiple territorries.

We transformed Verbatim from utility-driven to emotionally resonant, built around the idea of movement, connection and everyday relevance.

The new “Anywhere. Everyday.” proposition captures their real-world role. And a distinctive Verbatim Coral cuts through the category clutter.

At the heart of the rebrand sits the new logo — the Vision symbol, a forward-looking “V” inspired by motion and perspective.

More than a logo, it’s a lens for the brand. It becomes a recognisable mark across packaging, platforms and products. A design cue with cut-through. A symbol that gives Verbatim an edge. It makes them more memorable, more human, and more relevant than ever.

Hands on. All in.

This was global. And complex. Each Verbatim region has its own marketing team, priorities and view of the brand.

We put in the work – listening, aligning, engaging. All to develop a unifying proposition that every region could rally behind. It wasn’t always easy, but it was worth it.

Together, we created a brand everyone believed in. From Japan to Germany to the US, the internal adoption was instant. The new identity made noise externally, while also building real internal pride. That’s what happens when every team sees itself in the story. Everyone is in.

We win awards. For our clients.

We get great work over the line. Every time. At the 2025 Transform Awards, Verbatim’s rebrand swept the board with five wins:

Gold in Best Brand Development Project to Reflect a Change of Mission, Values, or Positioning (Consumer)
Gold in Best Visual Identity from the Engineering and Manufacturing Sector
Silver in Best Digital Transformation
Bronze in Best Brand Evolution (Consumer)
Highly Commended in Best Use of a Visual Property

We won these for Verbatim. Amplifying their reputation. Sharpening their edge.

No fluff. Real results.

Launched at COMPUTEX, Taiwan, the rebrand re-established Verbatim as a serious player in a crowded, commoditised space. Clearer differentiation. Stronger emotional resonance. Positive feedback from global teams and customers. Product and packaging strategies, realigned. Brand value, delivered.

We can’t thank the team at Dusted enough for their exceptional work in bringing to life our new identity, tagline, packaging, website, supporting graphics, and launch video. They understood exactly what we needed, and their creativity and professionalism were outstanding, delivering everything in an impressively quick timeframe that allowed us to unveil our new look at Computex. We couldn’t have asked for a better partner in this endeavour.

Jonathan Colbourne

Marketing Communications Manager at Verbatim Europe