Creating relevance for a new generation.
Verbatim is a globally renowned technology brand known for pioneering floppy disks and optical media for more than 50 years.
Verbatim operates as a global electronics brand with a presence in over 120 countries and sales channels across four continents. Their latest product lineup features advancements in data storage devices, computer peripherals, accessories, and gaming solutions.
Dusted’s brief was to modernise Verbatim’s brand proposition and look and feel to resonate with modern consumers. To carve out a space for it in today’s cultural context, taking its products out of offices and placing them into people’s lives. In short, make Verbatim recognisable and desirable.
The project included: Brand strategy, brand positioning, visual identity, full channel brand activation, motion design, packaging, exhibition design, website UX/UI & brand guidelines.
The process involved the humanisation and emotionalisation of what otherwise used to be a purely pragmatic brand. So, their products had to be repositioned from trusted office supplies to modern-day essentials. To signal this evolution, Dusted developed the tagline “Anywhere. Everyday.”
The new colour, alongside the curved edges of the “V”, further softens the brand’s perception, shedding its corporate appearance. Thus, the logo is not just the literal representation of Verbatim through the virtue of being its initial – it is also a manifestation of their new personable approach, with Verbatim endearingly referring to it as their “Vision” symbol.
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We can’t thank the team at Dusted enough for their exceptional work in bringing to life our new identity, tagline, packaging, website, supporting graphics, and launch video. They understood exactly what we needed, and their creativity and professionalism were outstanding, delivering everything in an impressively quick timeframe that allowed us to unveil our new look at Computex. We couldn’t have asked for a better partner in this endeavour.
Jonathan Colbourne, Marketing Communications Manager at Verbatim Europe,
