Rebranding a fintech pioneer
How do you get brand cut-through in a commoditised market?
Intralinks is the leading cloud-based financial technology provider for global banking, dealmaking and capital markets – located in 23 offices in 15 countries across the globe.
In the fast paced work of fintech it’s not always easy for a brand to keep pace with its dynamic business growth and achievements. Our brief was to help them create a brand refresh that enabled them to behave like a world-leader whilst positioning them as the premium go-to within the global fintech market.
To behave like a leading brand you need to step outside the box and do something different. Research showed us the fintech space is very similar – this ‘me too’ approach gave us the opportunity to create something of real difference. Our organising idea ‘In business’ is about being at the heart of business transactions, which tied directly into the Intralinks DNA. The design style uses a striking purple and black colour combination with a modern, clean and ‘digital first’ approach to branded communications.
Rebrand across 15 office international locations including 4 global territories
The businesses valuation increased to $1.5bn from $1bn (in 11 months) since the rebrand