Beacon is a groundbreaking retinal gene therapy company focused on restoring and preserving sight. One of the rare conditions they address takes the sight of young men in a short timespan. Currently there is no cure available. The doctors refer to it as ‘waiting for darkness’.
How do you create a brand that signals the hope of a bright new future where there has only ever been complete darkness? It all started with the name. Our client had a real desire to create a brand built around the patient and their emotional needs. They wanted the brand to be as human as possible, to embody hope and to emotionalise their pioneering science. This required a conscious shift away from the visual pre-conceptions seen often within the science sector.
The project included: Brand strategy, brand proposition, naming, visual identity, full channel brand activation, motion design, website UX/UI & build, brand guidelines.
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