Exasol.

Driving business growth through user experience.

Challenge.

How do you engage an online community to increase sales?

Exasol is the world’s fastest, most intelligent, in-memory analytics database, transforming how businesses use data.

The website is a key part of their new customer acquisition – both their services and software can be trialled and purchased via the site. Our goal was to increase sign-up whilst engaging users through an effective and inspiring digital experience.

old website exasol
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Solution.

How we raised the bar for Exasol.

We created user personas to understand the central needs of users, allowing us to focus on key areas of improvement in the user-experience, site structure and content types.

The site architecture was restructured and uses a customised interactive navigation style to drive users to the right content. Our digital team built the site in WordPress with Hubspot integration in key customer sign-up areas, to increase product trials and sales conversions.

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A year-on-year increase of new customers

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Feedback.

“The design work provided by Dusted captured the essence of our brand and conveyed our message using engaging visuals. The fresh look for our brand was received with enthusiasm by our audience.”

Eva Murray, Head of Business Intelligence

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