A business celebrating over 20 years of more than just law
Forsters is a leading London law firm based in Mayfair which delivers exceptional legal advice to clients.
We have enjoyed working with Forsters for a number of years and in that time we have refreshed their corporate branding, including the website, corporate campaigns, CSR videos and general ongoing business communications. Fosters approached us with a brief to help them celebrate their 20th year in business with a new visual identity and toolkit of communications based on the messaging proposition of ‘more than law’ which celebrates them and their world.
A year to celebrate everything about – ‘More than law’
Working with the marketing team and senior partners at Forsters we helped to create an additional suite of design assets to firstly, compliment their existing core brand and secondly add a little spice to their corporate communications over the coming year. The logotype design framed the brand theme of ‘more than law’ and utilised a simple graphic language of ‘plus’ symbols combined a modern sans serif typeface to aid clarity and modernity.
“The team at Dusted delivered a range of high quality, thoughtful and appropriate brand ideas, which was facilitated by a high level discussion with our partners. We have held a productive and highly enjoyable relationship with Dusted since 2015 and we regularly work with them as our trusted brand/design/digital advisors.”
Claire Farrelly, Head of Marketing & Business Development – Forsters
The new design language is based around the simplictiy of a ‘plus’ symbol partnered with a single minded colour palatte of bright yellow to add clarity and recognition.
The stripped back visual identity helped to create a consistent framework which allowed us the freedom to use bold, creative and expressive photography to bring to life the many faces, personalities and sides of Forsters.