Darren manages client research, insight and the business end of Dusted driving the strategic direction of the agency, including systems, processes, quality assurance and keeping Dusted at the forefront of communications best practice.
Passionate about working with businesses and commercial directors, Darren manages the insight and research phases analysing and understanding the real value points and goals of stakeholders in both new and highly valued existing partnerships. He always feels great satisfaction taking organisations on a journey and playing a part in the transformation and growth. Every business has a strategic story, and every story is unique as are the people within. Dusted tell it the right way, in the right channels, to reach real business objectives.
During his 20 year career Darren has worked in music management marketing and managing bands in London; The VO responsible for various London Boroughs rating tribunals; The Ops Room, managing direct mail and fulfillment campaigns, GI, the go-to agency for sports marketing; MPM (Marketing Project Management), and Euro RSCG Columns part of Havas.
Brands have included Aviva, Baines Gwinner, Bose, British Heart Foundation, Cancer Research, CBRE, Chep, Colliers CRE, Coutts, Esporta, Gaucho, KPMG Consulting, Laing Homes, Land Rover, Mercedes-Benz, National Grid, Natwest Group, Olswang, PRO Insurance, Radisson, RBS Group, Sainsbury’s, Sanofi Beaute/YSL and Thistle Hotels amongst others.