Matt King

Director of Creative Technology

Matt heads up the digital design and user experience team, transcending the studio structure and bridging the strategy, branding and technical coding teams. A pivotal role in a modern communications business.

Matt’s passion lies in user-centric design. Blending brand with tried and tested user interface design to create something unique for the client and at the same time, something familiar to the user. Words such as ‘interesting’ and ‘delightful’ user interactions are banded around the front-end development team he heads up.

Matt isn’t one for playing catch-up and is only ever comfortable ahead of the curve, yet with a firm eye on backwards compatibility. A recent example is bringing best practice responsive design advancements as standard to all projects and building intuitive user interfaces designed for humans not robots. Creating accessible experiences no matter what the user’s abilities are, or indeed what browser they are using across mobile and desktop, also gets Matt’s juices flowing.

After several years at WPP’s corporate communications agency Addison, Matt joined BSkyB working on the online incarnations of several in-house brand assets. Throughout his career Matt has worked with brands including AstraZeneca, Cadbury Schweppes, the Discovery Channel, Novartis, Queen Mary University, Rolls-Royce, Sky and WPP Group amongst others.