The one quality that sums up Dusted is our ability to deliver, even when it comes to our own communications. Taking that into account, today sees the (official) launch of the new Dusted website.
Disproving the theory about cobblers’ children and their lack of shoes, our new site is a thoroughly modern showcase for our work with B2B and B2C clients across the world. We expect our new website to demonstrate our creative thinking and more importantly, our expertise in meeting the standards expected of modern web design. For Dusted, this is based on the five key areas of responsive web design, adaptive content, optimised build, progressive enhancement and accessible code.
The standard solution for all our site builds over the past few of years. We’ve employed a “mobile-first” approach, meaning styles for the site are defined firstly with smaller screens in mind and then built upon for larger screen sizes. The site looks great on whatever device you choose to look at it on, and in the most part, you aren’t deprived of content just because you aren’t viewing it on a desktop machine.
It’s all well and good to design and build your site’s layout to adjust to screen size responsively, but with a site like ours which makes extensive use of fairly large, high quality images, you could still be heading to a less than satisfactory experience on smaller screens which often have slower internet connections. We’ve installed server-side technology that will generate and serve imagery that’s optimised for the screen resolution of the user.
“Are you on a massive screen connected to a desktop machine? Here’s the full size image. However, if you’re on a mobile phone with a small non-retina screen, here’s the same image at a quarter of the size (dimensionally and byte-wise).”
Despite being visually rich we always want our sites to load as quickly as possible. By using several techniques (delayed image and script loading for example) we have got our pages to load as quickly as possible. This has two benefits – users should get an experience that feels swift, and secondly it benefits our search engine listing. Google and its ilk base part of their ranking on how quickly your page loads, so a quick loading page will perform better in search results than an identical page that hasn’t been optimised in this manner.
The site has been built using advanced web technology giving users with modern browsers a slick experience. These interactions are beyond some older browsers, but the Dusted site was built with these in mind from the off. These less capable browsers will still deliver a usable experience, but with less polish than the modern browser will achieve.
As has always been the case with the sites we design and build, we always have accessibility in mind. Content is marked up with less able users in mind, utilising semantically correct HTML. Our site is easily browsed with screen-reading software whilst text is legible and high contrast for partially sighted visitors. Images are marked up with alternative text and link text makes sense out of context.
Along with our new website our portfolio of work also demonstrates these standards across many different sectors and for clients large and small.
- Web Design.