Antin

A brand to help businesses realise their potential.

Challenge.

services

Brand

sectors

Finance

How do you combine substance and style in the world of finance?

Antin are a leading private equity firm based in Paris and London, focused on infrastructure investments.

Antin takes a very different approach to infrastructure investing, by stretching the types of business they feel fit into this sector. Their ‘creative’ and ‘entrepreneurial’ strategy characterised how different they are and formed a core part of the branding brief.

Solution.

How we raised the bar for Antin IP.

Our organising idea focused on the theme of ‘Seeing potential and delivering value’ to reflect their distinctive investment approach. The visual identity has a premium and boutique style and includes a monochromatic palette, black and white photography and clean and minimal design style. The logotype is hand crafted type to work in partnership with the monogrammed graphic device that completes a bold and simple visual identity toolkit.