Arkadin

Arkadin Brand Messaging
With a global network of 53 offices in 32 countries across the globe, Arkadin is one of the largest and fastest growing Collaboration Service Providers in the world.Dusted were asked to complete a global brand refresh of Arkadin’s full communications suite – the goal was to move Arkadin into a more future focused look and feel embracing the culture of ‘Enjoying sharing’ and represent the shift in businesses generally towards ‘digital transformation’. We conducted a in-depth market audit of the competitor landscape and Arkadin’s existing communications to devise a clear and benefit-driven strategic response to the brief. Our remit has covered a broad range of items from the brand communications strategy, positioning statement, brand spirit video and brand guidelines to include a roll out of the communications package including website, printed, environmental, video, display and campaign.

Arkadin Brand Proposition
Arkadin Website Wifeframe
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Arkadin Brand Mobile Guidelines

“We originally brought Dusted in to work on Arkadin’s brand refresh. The team got under the skin of our brand and values very quickly and the quality of work was fantastic, creating a lot of excitement within the company. Since then, Dusted have become an invaluable extension of our team, working on many diverse projects but always demonstrating real creativity, client focus and the ability to deliver to aggressive deadlines.”

Nikki de Kretser – VP Marketing, Arkadin

Arkadin Brand Imagery
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Arkadin Brochure Design
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Arkadin Brand Guidelines on Tablet
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Arkadin Book Design Centre Spread
Arkadin Book Design Front Cover
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