Beacon are a bold new ground breaking retinal gene therapy company focussed on restoring and preserving sight. One of the rare conditions they are addressing takes the sight of young men in a short number of years. Currently there is no cure available. The doctors refer to it as ‘waiting for darkness’.
How do you create a brand that signals the hope of a bright new future where there has only ever been complete darkness? It all started with the name. Our client had a real desire to create a brand built around the patient and their emotional needs. They wanted the brand to be as human as possible, to embody hope and to emotionalise their ground breaking science. This required a conscious shift away from the visual pre-conceptions seen often within the science sector.
The project included: Brand strategy, brand proposition, naming, visual identity, full channel brand activation, motion design, website UX/UI & build, brand guidelines.
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