BSO

A brand that's built for better connectivity.

Challenge.

services

Brand

sectors

Technology

How do you create a telco brand that is looking to balance mission-critical services with human-driven benefits?

Founded in 2004 and with a heritage serving the world’s largest financial institutions, BSO is a global pioneering infrastructure and connectivity provider, serving more than 600 data-intensive businesses across diverse markets such as financial services, technology, energy, ecommerce, media and more.

Our brief was to rebrand BSO from the ground up including brand research, brand strategy, a new visual identity system, a brand communications toolkit, brand rollout and the ux and ui design of their global website.

Text graphic promoting a platform for innovation with layered colors.
Geometric shapes in neon green on a dark background.
3-in-1 wireless charging stand for Apple Watch and iPhone.
Black electric SUV with illuminated features against a gradient background.
Stylized letters 'AI' against a blue background with waves.
Smiling man in a blazer with glasses against a colorful background.
Abstract design with red lines on a black background and text.
Close-up of vibrant blue flowers with yellow stamens.
Abstract logo featuring white and red geometric shapes.
Person holding a white tote bag with a red Verbatim logo.

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