Carbon Trust

Accelerating climate action with a bold, mission-critical brand.

Ambition to action.

services

BrandActivationDigital

sectors

Technology

Accelerating Net Zero. We recast Carbon Trust’s authority into an urgent, mission-critical brand primed to lead the global sprint to 2050.

The Carbon Trust has spent two decades proving decarbonisation can be profitable, guiding 3,000 organisations and whole cities across five continents. But the climate clock is louder than ever, and their outward-facing brand felt quiet. Credible, yet lacking the pulse of a 1.5 °C deadline.
They asked us to inject pace, purpose and global cut-through without denting their hard-won authority. Our answer was a wholesale refresh. A new brand strategy anchored by one rallying cry, a bold identity system, motion and video toolkits, comprehensive guidelines and a launch campaign that stretched from LinkedIn carousels to conference screens - all designed to accelerate a Net Zero mission that cannot wait.

Text graphic promoting a platform for innovation with layered colors.
Geometric shapes in neon green on a dark background.
3-in-1 wireless charging stand for Apple Watch and iPhone.
Black electric SUV with illuminated features against a gradient background.
Stylized letters 'AI' against a blue background with waves.
Smiling man in a blazer with glasses against a colorful background.
Abstract design with red lines on a black background and text.
Close-up of vibrant blue flowers with yellow stamens.
Abstract logo featuring white and red geometric shapes.
Person holding a white tote bag with a red Verbatim logo.

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