How does a London mortgage broker engage their young, media perceptive target audience with useful financial advice?
Over 95% increase in contact page visits and over 1000 Facebook reactions
Financial advice with a smile
How we reached over 350,000 people on social media for a London mortgage broker
A concept to engage hard to reach audiences
Coreco, a London-based mortgage broker, were looking to increase brand awareness to their target market, and in doing so promote themselves as thought leaders.
Poking fun, being playful
The Coreco campaign began with addressing a common pain point for customers in the mortgage application process: missing paperwork. After analysing the company target audience, how they engage with their peers and their attention online, we decided an online video would be the most effective method of customer engagement. Extensive research into market trends (particularly comedy animals) pointed us toward the concept of developing a comedic video, featuring the story of a customer, their paperwork and the aid of their roguish pet Boston Terrier.
The video on Facebook and Twitter have been viewed more than 50,000 times.
Spreading the word and driving traffic to the hub
By sharing the video on targeted social channels via Facebook ads, influencer outreach and email marketing, we raised awareness of the Coreco brand and drove traffic to the content hub.
Over 500 shares and retweets on Facebook and Twitter
Facebook and Twitter have been viewed more than 50,000 times.
95% increase in contact page visits.
Over 1,000 Facebook reactions.