Cubic³ has always been more than a telecoms business. But that's how the market saw them. It was even in their name - Cubic Telecom.
Cubic³ has always been more than a telecoms business. But that's how the market saw them. It was even in their name - Cubic Telecom.
Despite delivering advanced software-defined vehicle solutions to OEM giants in automotive, agriculture, and transportation globally, they were stuck under the misleading umbrella of a legacy label. Their pioneering connectivity wasn’t about wires and signals. It was software-defined, intelligent, and transformative. It set them apart entirely.
We reshaped their identity, articulated their true difference, and delivered a full-bodied rebrand. Strategy. Identity. Product and brand architecture. Web design and development. Tone of voice, copy and thought leadership. Campaigns and comms. We did everything and more to position them clearly as technology leaders.
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