The project team had to invest heavily into understanding the Romanian wine industry, the country, its culture, geography and folk law before we could even start to understand or advise of the correct visual approach for the wine identity and bottle designs. Dusted worked with the winery owner and a well known Romanian copywriter ‘Raluca Feherto’ to help create the name of the new blended range ‘Dagon Clan’ (Dagon an ancient god of land, sea and fertility). The distinct naming theme became a strong lead in the visual theme of the wine logo and label designs. All wine label bottle designs feature the icon we created of the god ‘Dagon’ in a unique set of minimal back and white illustrations developed and styled by our design team.
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