Exasol

A campaign to create a buzz in the developer community.

Challenge.

How do you capture the hearts and minds of a hard-to-reach audience?

Exasol is the world’s fastest, most intelligent, in-memory analytics database, transforming how businesses use data.

Exasol identified that the developer community is a key driver in their business growth and wanted to target this audience at Tableau’s global developer conference in Las Vegas. They needed a bold campaign idea to really stand out from the crowd and create a buzz by showcasing the world leading speed of their database.

Text graphic promoting a platform for innovation with layered colors.
Geometric shapes in neon green on a dark background.
3-in-1 wireless charging stand for Apple Watch and iPhone.
Black electric SUV with illuminated features against a gradient background.
Stylized letters 'AI' against a blue background with waves.
Smiling man in a blazer with glasses against a colorful background.
Abstract design with red lines on a black background and text.
Close-up of vibrant blue flowers with yellow stamens.
Abstract logo featuring white and red geometric shapes.
Person holding a white tote bag with a red Verbatim logo.

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