Harrison Catering

A rebrand catering for many different tastes.

Harrison has produced meals for the education and business sectors since 1994 – employing 2,000+ staff with a turnover of circa £65m.

The catering sector is hugely competitive and constantly evolving, with trends in healthy eating, nutrition and well-being

 now established as key drivers in the clients

 mind. Our brief focused on their passionate belief that food is something to enjoy, especially when it’s good for you.

How do you create a single brand story in a diversified customer market?

Challenge.

A key element of our strategy was to segment the market into three audience types for more effective targeting – Schools, Independent Schools and Business & Industry. Our organising idea focused on the feeling of ‘happy eating’ and that Harrison meal times should always be happy times. This idea gave us a strong platform to deliver relevant messages to the right audiences. The design styling featured a rich mix of typography, imagery and fresh colours to deliver an exciting brand with instant market stand-out.

How we raised the bar for Harrison.

Solution.

Increase in new visitors to the website after the rebrand.

Increase in session duration on the website after the rebrand.

A brand to set the standards in a world of accreditation.

UKAS

A rebrand to deliver game changing business goals.

Lane4

A global brand that thinks about the big picture.

Carey Olsen

Branding an offshore law firm to reinforce a global vision.

Cains

Related projects

Schedule a discovery call with our award-winning team to see how we can transform your brand vision into reality.

Harrison Catering

A rebrand catering for many different tastes.

Challenge.

services

sectors

[Contact us]

Challenge.

services

sectors

[Contact us]