Built for enterprise. Designed for people. Here™ needed a brand that put the user experience front and centre.
Built for enterprise. Designed for people. Here™ needed a brand that put the user experience front and centre.
Here™ (formerly OpenFin) is the enterprise browser rethinking how large organisations work. Built on Google Chromium, its platform is already used by 90% of Tier 1 financial institutions. But with the backing of In-Q-Tel and growing traction in government and healthcare, they saw an opportunity to go further.
They came to us with a powerful product and a fresh new name —but needed a brand that could carry this weight. A disruptor brand that breaks category convention and tells a compelling story. One that speaks to the end user, not just procurement.
We stepped in to help them shift from product pitch to a community-driven user-led proposition. Strategy. Positioning. Identity. Activation. A full brand rethink. Playful. Disruptive.
It’s the promise at the heart of the brand — and the product. A proposition that makes sense of an emerging category, using language people already understand. It shows up in a logo shaped like a browser window. In a tone that’s confident, clear, and user-first. And in a brand that tells you exactly where work gets done. Not out there. Here.
