Hampshire Trust Bank (HTB) serves a small number of carefully chosen markets. This intense focus enables HTB to exceed their customers expectations, underpinning their bold vision of being the go-to bank in their chosen markets. They call this excellence through specialism.
Our brief was to rebrand the bank to create an authentic and ownable proposition around specialising. The project scope included brand strategy, identity, design, and brand activation across digital including the design and build of their website.
