How does a specialist bank increase digital customer acquisitions?
HTB Bank
A website focused on driving higher customer engagement.
Challenge.
services
Digital
sectors
Finance
Hampshire Trust Bank (HTB) serves a small number of carefully chosen markets. This intense focus enables HTB to exceed their customers’ expectations, underpinning their bold vision of being the go-to bank in their chosen markets. They call this excellence through specialism.
Our brief was to redesign and build their customer facing website, the process included: information architecture (IA), user personas, user journey mapping, UX, UI and a headless CMS development and build.










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