SS&C Intralinks had already trusted us to elevate their masterbrand, shifting perception from secure data-room vendor to value creator at the heart of global deal-making. But ambition never sits still.
SS&C Intralinks had already trusted us to elevate their masterbrand, shifting perception from secure data-room vendor to value creator at the heart of global deal-making. But ambition never sits still.
Their next chapter was DealCentreAI, an AI-powered platform that guides transactions throughout their entire lifecycle. Open to close, in one single, secure flow. They needed a brand that matched the scale of the innovation and landed fast in a market wired for advantage.
We took on the full brief. Define its story. Name and characterise its brain, Link, tone and icon included. Shoot persona-driven photography and video. Create the positioning film, alongside quick, social bursts. Design landing pages and unleash a multi-phase campaign across channels, ads and programmatic industry media features. One global roll-out. Many moving parts. We built the product brand, from concept to launch.
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