Intralinks is the leading cloud-based financial technology provider for global banking, dealmaking and capital markets – located in 23 offices in 15 countries across the globe.
Collaborating with Intralinks, we identified an opportunity to add value, drive high quality engagement and increase customer loyalty by extending their brand to include a ‘community’ programme. This sub-brand aimed to inspire, engage and inform the global M&A industry. Our brief was to develop a striking visual identity and campaign idea to help launch this new initiative to the financial markets.
