Lane4

Creating a digital-first brand for the experts in human potential.

Challenge.

services

Brand

sectors

How do you create personal engagement, business performance and tangible impact with a digital-first learning platform?

Lane4 are a management consultancy focused on people performance. As a leading management consultancy firm, they work with global clients across the world to deliver award-winning leadership development, management skills training and transformational change programmes which help people think, learn and develop.

Our brief was to create the brand and comms roll out of their new ‘digital learning for all’ programme. The project scope included naming, brand strategy, a suite of sub brands, visual design language and guidelines to compliment their existing learning offer.

Text graphic promoting a platform for innovation with layered colors.
Geometric shapes in neon green on a dark background.
3-in-1 wireless charging stand for Apple Watch and iPhone.
Black electric SUV with illuminated features against a gradient background.
Stylized letters 'AI' against a blue background with waves.
Smiling man in a blazer with glasses against a colorful background.
Abstract design with red lines on a black background and text.
Close-up of vibrant blue flowers with yellow stamens.
Abstract logo featuring white and red geometric shapes.
Person holding a white tote bag with a red Verbatim logo.

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Let’s build your brand edge.

Schedule a discovery call with our award-winning team to see how we can transform your brand vision into reality.