How do you create personal engagement, business performance and tangible impact with a digital-first learning platform?
Lane4
Creating a digital-first brand for the experts in human potential.
Challenge.
services
Brand
sectors
Lane4 are a management consultancy focused on people performance. As a leading management consultancy firm, they work with global clients across the world to deliver award-winning leadership development, management skills training and transformational change programmes which help people think, learn and develop.
Our brief was to create the brand and comms roll out of their new ‘digital learning for all’ programme. The project scope included naming, brand strategy, a suite of sub brands, visual design language and guidelines to compliment their existing learning offer.










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