Lewis Silkin

Defying convention to make a difference.

Lewis Silkin is a copyright and HR law firm. They protect ideas and people - the future of the world’s most creative businesses. They had a reputation for insight-rich articles read by thousands. Law professionals and clients alike. Yet, despite their visionary content, their website was static, siloed and unmistakably “law-firm”


Our mission was to create a living, breathing platform that thinks like their lawyers but publishes like a media brand. So we took them out-of-category to carve out a distinct space within their own.


We defined the brand architecture and rebuilt the IA. We brought their sub- and affiliated brands under one, overarching masterbrand. Folding a sprawl of websites and location-specific microsites into one modular Sitecore 10 estate that has it all. Predictive search. Campaign hubs that drive leads. And a new brand proposition energising every page - “Ideas. People. Possibilities.” A digital presence worthy of their ambition.

From law-firm legacy to media-powered force, we led Lewis Silkin’s digital leap – turning their vision into a category-defining site.

Ambition to action.

Insight-rich content and a community-first approach demand more than a traditional law website. We raided the playbooks of media titans and top agencies to craft a category-defying platform. Bold, creative, unmistakably them.

We engineered an interactive experience. Predictive search locks onto what users want in a heartbeat, turning the site into a slick media hub.

We rebuilt navigation for purposeful journeys. Recast them as service-providers. Added region toggles - from Ireland to Hong Kong - and a multi-location UX that flexes on demand.

User-first. Always. 

Smart. Modular. Dynamic. We rebuilt the site on Sitecore SXA. Then we dialled up the visuals: cleaner, bolder, unapologetically out-of-category.

Sub-brands and affiliates orbiting with their own rules. We aligned them all under one Lewis Silkin flagship. Design, nav and CMS now move in sync. Distinct offers. One unified voice.

We worked side-by-side with Lewis Silkin’s brand, marketing, regional teams and global alliance partners. Together, we merged sprawling content, mapped persona journeys and baked in localisation, SEO and component-level flex. We shaped a platform primed for hybrid events and user-generated buzz, bringing in sub-brands into on-site “communities” that keep their search equity intact. Legal, marketing and business development, now under one digital domain.

Hands on. All in.

We vaulted Lewis Silkin into a class of their own. A clear brand architecture, mirrored in a razor-sharp site structure that aligns its sub-brands under one roof, while keeping each one’s edge and SEO firepower. Seamless journeys, stronger cross-sell and a digital presence that shouts industry leader.

No fluff. Real results.

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Lewis Silkin

Defying convention to make a difference.

Ambition to action.

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