Lewis Silkin

Lewis Silkin is a commercial law firm, with offices across the UK, Ireland and Hong Kong. They protect their client’s ‘ideas and people’ – the future of the world’s most creative businesses. They had a reputation for insight-rich articles read by thousands. Law professionals and clients alike. Yet, despite their visionary content, their website was static, siloed and unmistakably “law-firm”.

Our mission was to create a living, breathing platform that thinks like their lawyers but publishes like a media brand. So, we took them out-of-category to carve out a distinct space within their own.

We defined the brand architecture and rebuilt the IA. We brought their sub- and affiliated brands under one, overarching masterbrand. Folding a sprawl of websites and location-specific microsites into one modular Sitecore 10 estate that has it all. Predictive search. Campaign hubs that drive leads. And a brand proposition energising every page - “Ideas + People.” A digital presence worthy of their ambition.