From concept to global stage, Futurescape marked the next chapter in Mahindra’s story, uniting every breakthrough under one powerful, world-facing platform for innovation.
From concept to global stage, Futurescape marked the next chapter in Mahindra’s story, uniting every breakthrough under one powerful, world-facing platform for innovation.
Mahindra & Mahindra is a $30bn multinational spanning automotive, agriculture, aerospace and electric mobility. A long-standing client, we’ve helped them shape some of their most ambitious milestones, from building India’s first ground-up EV brand, to launching their OJA tractor platform across India and USA.
With Futurescape, this partnership expanded once more. Each year, Mahindra celebrates India’s Independence Day with a major keynote. But this time, they wanted more than an event. They wanted a global platform for innovation. Set within a purpose-built dome at a vineyard in Cape Town, South Africa, Futurescape brought together their Automotive and Agriculture divisions. All products and breakthroughs under one unified identity.
From name and positioning to creative direction, environment and content, we helped Mahindra build a stage worthy of its ambition. One that redefined the corporate launch as a global brand spectacle.
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