mymediset

Redefining intelligence in MedTech logistics.

mymediset is the world’s only fully SAP-embedded solution for medical inventory management, trusted by global leaders like Johnson & Johnson to track and optimise surgical kits, consignment stock and field inventory. Their platform brings complete visibility to one of healthcare’s most complex supply chains, ensuring the right tools reach the right theatre. On time. Every time.

Fast-growing and backed by private equity investment, mymediset was ready to expand into the US market. But competitors were outpacing them with louder, bolder messaging, despite offering less capable systems. mymediset needed a brand as intelligent and distinctive as their technology.

We built it from the ground up, defining the brand strategy, proposition and messaging framework, designing a new identity and building a high-performance website. And we sharpened their positioning around real-time, SAP-native intelligence. More than logistics. More than inventory. A category-defining system built for precision, performance and progress.

When every second counts, mymediset brings real-time intelligence to medical logistics, helping the world’s leading MedTech brand deliver surgical precision beyond the operating room.

Ambition to action.

Built on years of innovation, mymediset had the foundation of a market leader. The world’s only fully SAP-native medical logistics platform.

We turned that advantage into a clear, differentiated proposition. A specialist brand built on intelligence, not imitation. Purpose-built for SAP. Designed for real-time visibility. The only system delivering logistical intelligence that drives optimisation, cost efficiency and actionable insight. More than a tracker. A platform powering smarter, faster, better healthcare delivery.

Leading with real-time intelligence.

VP Marketing, mymediset

Joelle Seidler

We led a structured, insight-driven process with mymediset’s senior leadership, marketing team and strategic consultant. Business immersion. Competitor analysis. And brand audits. Through deep research, we built a foundation for clarity and differentiation.

A collaborative workshop surfaced key insights that shaped the new brand framework, aligning seamlessly with the business strategy. From there, we developed three creative territories, refined one into a final design route, and evolved it into a distinctive identity system built for standout and scale.

Shaping strategy. Together.

At the heart of the new brand sits Real Intelligence, a proposition born from mymediset’s purpose-built, fully SAP-native architecture. The only system of its kind, and the only one endorsed by SAP. The tagline “Real Intelligence. Because great healthcare doesn’t wait.” anchored the platform, proving functional superiority, while connecting it to a higher purpose. Empowering healthcare that moves as fast as it cares.

Real intelligence. Real impact.

To humanise mymediset, we showed how it empowers healthcare providers to perform at their best, helping those who save lives deliver care without compromise.

We created a visual identity inspired by the clarity and precision of contemporary AI brands. Clean, surgical layouts and a minimal, premium aesthetic conveyed quality and confidence. Every element expressed intelligence. Clear. Focused. Efficient.

Intelligence through design.

Following the rebrand, we designed and built a high-performing, headless website optimised for SEO, lead generation and dual US/UK audiences.
Landing pages, product overviews and tailored social assets brought clarity and credibility to every interaction. Translating the new brand strategy, tone and architecture into a seamless user experience, the site delivered what mymediset stands for. Precision, intelligence and performance in real time.

A digital platform made for performance.

We began with a detailed audit of the existing site, its challenges and opportunities. A client questionnaire, technical analysis and competitor review aligned everyone early. Deep cross-sector research revealed digital best practice, while collaborative workshops helped shape the site architecture around user needs, business goals and strategic clarity.

Insight first. Structure second.

From UX and UI to copywriting, every element was crafted for clarity and conversion. A site speaking directly to MedTech decision-makers.

We refined the visual identity into a clean, modern system. Dynamic gradients and intelligent graphic cues that signal precision, performance and progress.

Audience-focused messaging combined technical authority with human stories that resonated with healthcare decision-makers.

Working hand in hand with senior leadership, private equity partners, and cross-functional teams across marketing, sales and product, we aligned every discipline — strategy, creative and digital — around one vision. Collaboration sat at the core. No silos. No egos. Just shared ambition and deep understanding, turning complex business strategy into a cohesive, future-ready brand.

All in. Together.

We delivered a complete brand and digital transformation, from refined logo, typography and imagery to a fully realised messaging toolkit and sales collateral suite. A high-performing website, social assets and landing pages brought the new identity to life. Clear market differentiation. Commercial readiness. And a humanised brand story that connects technology with real-world outcomes. mymediset now stands apart. Confident, intelligent and ready to lead the next chapter of MedTech growth.

No fluff. Real results.

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mymediset

Redefining intelligence in MedTech logistics.

Ambition to action.

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