Carbon Balanced Paper is an initiative by Two Sides – a forum of members from the Graphic Communications Supply Chain. The initiative offsets the carbon impact of the production and distribution process via the World Land Trust – an international conservation charity.
The Carbon Balanced programme brief was to communicate with both suppliers of paper based services and the end users in business and commerce. Dusted developed the brief with the client and created an integrated campaign involving a website hub, campaign driven digital functionality and direct marketing.
of the largest companies (surveyed as part of the campaign) are taking action to reduce their carbon emissions.