From fast-growing insurtech to pan-European powerhouse, Prima needed a corporate voice and site that could scale as boldly as they do.
Prima
One digital solution to engage many diverse audiences.
Ambition to action.
services
sectors
Prima started in Rome with a single ambition: become Europe’s go-to car insurer. Two million active policies later - and with products live in the UK, Spain and the Netherlands - momentum was untouchable.
Yet hyper-growth exposed a gap: the consumer-first brand also had to speak to corporate partners or the talent powering expansion. They needed substance and zing. A place where future teammates, investors and regulators could meet the engine under the hood.
Our brief: shape the corporate story, shoot the visuals, and ship a high-end, multi-language site. All within their existing design system and brand.










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