Prima

One digital solution to engage many diverse audiences.

Ambition to action.

services

BrandDigital

sectors

TechnologyFintech

From fast-growing insurtech to pan-European powerhouse, Prima needed a corporate voice and site that could scale as boldly as they do.

Prima started in Rome with a single ambition: become Europe’s go-to car insurer. Two million active policies later - and with products live in the UK, Spain and the Netherlands - momentum was untouchable.

Yet hyper-growth exposed a gap: the consumer-first brand also had to speak to corporate partners or the talent powering expansion. They needed substance and zing. A place where future teammates, investors and regulators could meet the engine under the hood.

Our brief: shape the corporate story, shoot the visuals, and ship a high-end, multi-language site. All within their existing design system and brand.

Crisp. Candid. Helpful. We reframed Prima’s voice for a corporate audience, then wrapped it in a blended visual layer. Playful 3D illustrations. Original office photography. And headshots we shot on-site. Senior leadership films tied it all together. Turning ambition to vision, and vision to reality.

Behind the fresh new website sits a headless Sanity CMS.

Surfacing through Next JS and served via Vercel. GraphQL APIs and a ready-to-run SDK put content power in Prima’s hands. No dev tickets, no waiting. So content teams can spin up pages, localise copy and preview changes in real time. Razor-sharp processes across every market rollout.

Italy. UK. Spain. Three markets, three languages, one story. We localised the website so every corporate partner and potential talent hears Prima loud and clear, wherever they are.

We worked side-by-side with Prima’s DevOps crew.

Building in Storybook, piped via JFrog. Brand tweaks updated on their platform and the site restyles on cue. One source of truth, lightning fast, zero code fuss.

In-house SEO rules? Challenge accepted. We built every tag, schema and speed metric to spec so their search and content teams saw pure green across the board.

Hands on. All in.

We worked directly with Prima’s product team, sharing Figma files and sprint boards. When the roadmap shifted, we shifted with it. Prototyping live, pressure-testing with stakeholders and delivering weekly progress. Feedback loops were swift, choices decisive. A partnership that still fuels web updates today.

No fluff. Real results.

helloprima.com. Prima’s corporate digital flagship. One site, two audiences, three languages. Seamless journeys, boardroom polish and career pull, all under one candid, approachable corporate brand.

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