How do you launch a new brand to demystify blockchain technology for the financial sector?
Qadre
Delivering certainty for an innovative fintech pioneer.
How do you launch a new brand to demystify blockchain technology for the financial sector?
Qadre, a high-growth fintech trusted by leading institutions to deliver certainty with blockchain technology, today launched its new brand that aims to demystify blockchain and drive increased understanding and practical applications of the technology in financial markets.
Our brief was to transform their brand to better reflect their bold and ambitious vision they had for their services and offering in the fintech space. The project included brand strategy, a new brand and visual identity and the roll out of both on and online comms.
The new brand’s look and feel has been designed to represent Qadre’s cutting-edge technology, while not neglecting the human element behind it. The logo merges the shape of a block with the letter ‘Q’ of Qadre, open on one side to represent the flow and exchange of value. The primary font bears resemblance to some of the early operating systems reflecting the team’s long-standing experience and expertise in the field.
Qadre’s modular platform, Huski, is at the heart of all its products and plays a core role in its new brand. The image of the husky represents the reliability, robustness, power and security of the blockchain framework.
