A global fintech powerhouse with a story to tell, Refinitiv needed to give its Wealth Management division a voice as distinctive as its data.
Refinitiv
Full-spectrum branding for the world’s financial data leader.
A global fintech powerhouse with a story to tell, Refinitiv needed to give its Wealth Management division a voice as distinctive as its data.
Refinitiv is one of the world’s largest providers of financial data, analytics and infrastructure, powering decisions for over 40,000 institutions and 400,000 professionals across nearly 190 markets. Refinitiv’s purpose has always been to help organisations make confident decisions through intelligent data.
Now part of the London Stock Exchange Group (LSEG), its Wealth Management business lacked definition within this vast ecosystem. It had world-class technology and global reach, yet no distinct proposition to match. Internally, teams knew what they needed to say, but not how to say it. The brand framework was fixed, the audience highly specific, and the challenge was creating emotional cut-through within the precision of a global system.
We helped Refinitiv articulate and visualise their story, crafting a premium, future-ready creative platform that brought clarity, distinction and human depth to a complex offer. Not a rebrand, but a brand within a brand.
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