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Fintech

SS&C Intralinks is a global fintech heavyweight. Over $1 in every $2 raised globally runs through their platform. If you know the dealmaking space, you know SS&C Intralinks. If you’re the best in the business, you’re using it.

Headquartered in New York and active worldwide, they pioneered Virtual Data Rooms (VDRs), a breakthrough tech that brought ultra-secure storage and structured access to complex, high-value deal documents. And in 2024, they raised the bar again, introducing purpose-built AI to their existing product, DealCentre.

The full SS&C Intralinks suite – from DealCentre and FundCentre to their proprietary AI engine – now works as one cohesive, smart ecosystem. Secure. Streamlined. Built for the way deals move today. For the first time, dealmakers and fund managers have everything they need in one place. Ultra-secure. Deeply intelligent. Turning data into decisions, faster.

This level of integration called for a complete repositioning of the masterbrand to reflect this unified, elevated offer and take it to market with clarity and impact. We were commissioned to do exactly that. Define the masterbrand idea. Write the aligned proposition and positioning to bring all products and services together, including their proprietary AI. Build the architecture. Design the creative system. And lead the global campaign. From strategy to activation.


Text graphic promoting a platform for innovation with layered colors.
Geometric shapes in neon green on a dark background.
3-in-1 wireless charging stand for Apple Watch and iPhone.
Black electric SUV with illuminated features against a gradient background.
Stylized letters 'AI' against a blue background with waves.
Smiling man in a blazer with glasses against a colorful background.
Abstract design with red lines on a black background and text.
Close-up of vibrant blue flowers with yellow stamens.
Abstract logo featuring white and red geometric shapes.
Person holding a white tote bag with a red Verbatim logo.

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