From virtual data rooms to AI-enabled platforms, Intralinks needed a brand to lead a new era of fintech. We built one, rooted in purpose and made to stand apart.
Intralinks DealCentre AI
Creating value through a purpose-led fintech rebrand.
Ambition to action.
services
BrandActivationDigital
sectors
Technology
SS&C Intralinks is the original pioneer of the virtual data room. A platform that powers the world’s most complex, high-value deals. Every major financial institution on the planet trusts it. Over $1 in every $2 raised globally goes through it. But in today’s saturated fintech space, product parity is high, and AI is reshaping expectations. Simply being a secure platform isn’t enough anymore. It was time for the brand to evolve.
Intralinks needed to move beyond its product. Beyond feature sets and functionality. Beyond data, security, and AI. They needed to show how they enable something far greater.
Building on a long-standing relationship, we helped them take the next step in their business strategy and market position. We created a purpose-led masterbrand rooted in value creation. Then built out the architecture, positioning and activation to match. Across brand, AI, and product.
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