Two technology challengers merged, but only a distinctive brand could turn their combined ambition into a future-focused market force.
Two technology challengers merged, but only a distinctive brand could turn their combined ambition into a future-focused market force.
Syntura didn’t exist yet. What did exist were two respected specialists: hSo, a UK cloud and connectivity provider, and FITTS, an Africa-born workplace and resilience expert. Together they could deliver advisory, infrastructure and managed services worldwide. But a naming clash and patchwork proposition hid the promise.
They needed our help to stitch the parts into something stronger. A brand that championed their people-first vision of tech and carried zero baggage. We guided stakeholder immersion, brand strategy and naming, then built the visual and verbal system. Guidelines followed the website, social, merchandise and launch campaigns. Ambition to vision. Vision to action.
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